{Teaser 1 http://www.youtube.com/watch?v=bMj_RK21u7A}
{Teaser 2 http://www.youtube.com/watch?v=MH0JYbWh1PU}
{Teaser 3 http://www.youtube.com/watch?v=3ikjmf965ak}
Immediately after its hugely successful Consumer Engagement programme ‘Lay’s Give Us Your Dillicious Flavor’ woven around Co-Creating the flavour that consumers would love to have on Lay’s chips, Lay’s launched yet another unique programme ‘Lay’s Flavor World Cup’ to engage consumers in the forthcoming ICC Cricket World Cup 2011 season, hosted by India, Sri Lanka and Bangladesh. Lay’s brought Global/International Flavors from Cricket playing countries, which, along with Lay’s New India’s Magic Masala will compete for ‘Lay’s Flavour World Cup’ – Australia’s Herb ‘n’ Lime Twist, South Africa’s Peri Peri Chilli, Sri Lanka’s Sweet Onion Sauce, England’s Grilled Cheese, West Indies’ Hot & Sweet Chilli and New India’s Magic Masala.
{Main http://www.youtube.com/watch?v=e9PX941LuiU}
JWT Delhi conceptualised ‘Lay’s Flavour World Cup’ campaign…Three Teasers {which had Team India’s captain Dhoni keeping Saif -our darling 🙂 intrigued, by rooting for other countries – though he meant Cricket flavours} led the Thematic….How different would Lay’s Flavor World Cup be from the hi-decibel action-packed Real ICC Cricket World Cup 2011 ,when infectious passion and patriotic fervor for TEAM INDIA overwhelms everyone ?
In Lay’s Flavor World Cup, you can , Taste all Six World Cup flavours from Lay’s and make your favourite flavour win Lay’s Flavour World Cup…Flirt with your favourite flavours that captivated your senses, lose yourself in some, and Go for that one flavour that you heart beats for!
watch this space folks!
34 comments
Comments feed for this article
January 26, 2011 at 1:50 pm
shoaib ahmed
i like
January 30, 2011 at 1:52 pm
Hamza
Helo i don’t taste the indian lays flavour cup but i taste Pakistani and it is very tasty i hope indian will be tasty thanks.
January 31, 2011 at 9:42 am
Sami Ullah
I did taste all of them (I mean the Pakistani Flavours of Lay’s). English Sour Cream, in my view, is on top; Australian Roasted Onion is second, and Pakistani Chicken Achari is on No.3. But Pakistan, in World Cup Cricket, will be the No.1, God Willing. Kya Khayal Hai? 😉
February 1, 2011 at 8:39 am
narsingrao
good thought i had lays india masala magic ind good taste
February 2, 2011 at 12:04 pm
adil
pakistan jeetay gaa
February 2, 2011 at 12:05 pm
adil
hi pakistani team good luck for uuu
February 6, 2011 at 12:57 pm
sms
why only four flavours are available to buy in Pakistan ? :S
February 9, 2011 at 10:28 am
angada
i vote 4 hindustaan india…india
February 9, 2011 at 12:38 pm
abhishek
srilanka jitega
March 16, 2011 at 11:58 am
ANUKSHA SHARMA
I HAVE EAT ALL THE LAYS FLAVOUR . ALL ARE VERY TASTY. IIIIII LOVE LAYSSSSSSSSSS.
February 10, 2011 at 5:32 am
Nabeel's Cosmos
I always wonder if anyone actually wins anything by SMSing … it’s a waste of sms credit but I wonder if it’s all a scam.
February 10, 2011 at 6:07 am
jyothsnay
@Nabeel’s Cosmos
sure u r under the influence of overwhlemingly corrupt Indian Government,hich is managing to churn scams worth laks of crores endlessly….none can beat such scamefficiency of the present Indian Government
chill….everyone (like your friends, that pretty girl in the neighborhood, your loved ones…) cannot be as scamefficient as the Indian Government
if u dnot want to sms n land in something big or small gratification, or doing things urged by the moment, u know just felt like doing it, please do stay with that decision…no one is pressurising you to do something
February 10, 2011 at 11:01 am
Rishab
am DilLogical
DEKHO!Ye world cup me India aur South Africa ko support karunga,aur South Africa ka Peri Peri chilli to Brilliant!!
February 11, 2011 at 2:22 pm
xia
i like pakistani flavour
February 14, 2011 at 7:17 am
jyothsnay
Xia
There is No PAKISTAN flavor
February 14, 2011 at 12:01 pm
anil
india jeetega
February 16, 2011 at 10:47 am
USMAN
PAKISTAN IS THE BEST AND IT WILL WIN
February 16, 2011 at 10:49 am
USMAN
THERE IS.”PAKISTAN ACHAARI CHICKEN
February 16, 2011 at 10:55 am
jyothsnay
@Usman
There’s no Pakistan flavour in Lay’s Flavour Cup happening in India….
sure Pakistan flavour could be the best, but it is not a part of Lay’s Flavour Cup
February 16, 2011 at 6:48 pm
faizan
Lays ka new flavor buha buhat buhAT ACHA HAIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
February 22, 2011 at 10:17 am
sachin
go india, jeeta ga bhai jeeta ga india jeetaga
February 23, 2011 at 10:55 am
vaibhav gupta
lays ka new flavour bahut acha haiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
aur india hi jeete ga
February 24, 2011 at 6:47 am
Abhijeet
I like it
February 26, 2011 at 4:44 am
gshivakumar
Ind is win there is no choise
March 4, 2011 at 12:27 pm
sauravvaidya
magic masala is very very very good in test.
March 4, 2011 at 12:30 pm
sauravvaidya
INDIA`S MAGIC MASALA is very good in taste. so my vote for india`s magic masala.
March 4, 2011 at 12:32 pm
sauravvaidya
INDIA`S MAGIC MASALA WILL WIN.
March 4, 2011 at 12:34 pm
sauravvaidya
INDI JEETAGA LAYS FLAVOUR WORLD CUP ME. OR USKE ALAVA KOI NAHI JEETAGA. EK BAR JO MEIN COMMITMENT KAR DI USKE BAAD TO MEINAPNE KHUD KI BHI NAHI SUNTA.
March 4, 2011 at 12:44 pm
sauravvaidya
besssssssssssssssssssssssssst bessssssssst is magic masala. haiiiiiiiiiii mind it that india`s magic masala will win the lays flavour world cup.
March 4, 2011 at 12:45 pm
sauravvaidya
jeetaga bhai jeetaga india`s magic masala jeetega.
March 5, 2011 at 11:19 am
mahnoor
goo pakistan gooOOOOOoooooo!!!!!!! & just win the cup…….:-)….
March 5, 2011 at 11:20 am
mahnoor
we love u pakistannnnnn……
March 9, 2011 at 10:27 am
chaithanya kumar
India’s Magic Masala will win at any where & every time
March 10, 2011 at 1:50 pm
Shamayal Mughal
Pakistan Lay’s flavour is the best.InshAllah Pakistan Won Worldcup.