{Teaser 1 http://www.youtube.com/watch?v=bMj_RK21u7A}

{Teaser 2 http://www.youtube.com/watch?v=MH0JYbWh1PU}

{Teaser 3 http://www.youtube.com/watch?v=3ikjmf965ak}

Immediately after its hugely successful Consumer Engagement programme ‘Lay’s Give Us Your Dillicious Flavor’ woven around Co-Creating the flavour that consumers would love to have on Lay’s chips, Lay’s launched yet another unique programme ‘Lay’s Flavor World Cup’ to engage consumers in the  forthcoming ICC Cricket World Cup 2011 season, hosted by India, Sri Lanka and Bangladesh. Lay’s brought Global/International Flavors from Cricket playing countries, which, along with Lay’s New India’s Magic Masala will compete for ‘Lay’s Flavour World Cup’ – Australia’s Herb ‘n’ Lime Twist, South Africa’s Peri Peri Chilli, Sri Lanka’s Sweet Onion Sauce, England’s Grilled Cheese, West Indies’ Hot & Sweet Chilli and New India’s Magic Masala.

{Main http://www.youtube.com/watch?v=e9PX941LuiU}

JWT Delhi conceptualised ‘Lay’s Flavour World Cup’ campaign…Three Teasers {which had Team India’s captain Dhoni keeping Saif -our darling  🙂 intrigued, by rooting for other countries – though he meant Cricket flavours} led the  Thematic….How different would Lay’s Flavor World Cup be from the hi-decibel action-packed Real ICC Cricket World Cup 2011 ,when infectious passion and patriotic fervor for TEAM INDIA overwhelms everyone ? 

In Lay’s Flavor World Cup, you can , Taste all Six World Cup flavours from Lay’s and make your favourite flavour win Lay’s Flavour World Cup…Flirt with your favourite flavours that captivated your senses, lose yourself in some, and Go for that one flavour that you heart beats for! 

watch this space folks!