Lay’s Consumer Engagement Promotion Programme ‘Give Us Your Dillicious Flavour’, as  on 14th Dec’09, received a little over 5,00,000 new flavour entries. That’s, indeed, a fabulous milestone! Keep up the momentum, keep deluging Lay’s, the Youth brand, with your unique Scrumdiddlyumptious new flavour ideas.   

Go to http://www.yourlaysflavour.com/ and enter your new flavour idea for Lay’s and join the race to win the big bag of Rs 50 lacs + 1% of sales

Update (a) : Lay’s GUYDF appears to be sustaining its momentum, a little more than 8 lac flavour ideas as on 27th Dec 2009 

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