Lay’s Consumer Engagement Promotion Programme ‘Give Us Your Dillicious Flavour’, as  on 14th Dec’09, received a little over 5,00,000 new flavour entries. That’s, indeed, a fabulous milestone! Keep up the momentum, keep deluging Lay’s, the Youth brand, with your unique Scrumdiddlyumptious new flavour ideas.   

Go to and enter your new flavour idea for Lay’s and join the race to win the big bag of Rs 50 lacs + 1% of sales

Update (a) : Lay’s GUYDF appears to be sustaining its momentum, a little more than 8 lac flavour ideas as on 27th Dec 2009