It feels incredibly wonderful to co-create your own New flavor with your favorite brand of Potato chips. And you would definitely plunge into action if the brand is offering a compellingly irresistible proposition of ‘Create your own flavor : NEW ONE and Get Rich & Famous’ – Bag Rs 50 lacs and 1% of the total sales of the flavor that you co-created with your favourite brand!
India’s leading & favourite bag of Potato chips is inviting everyone to create his/her own flavour, through a massive consumer engagement programme – ‘Give Us Your Dillicious Flavour’ {Inspired by Walkers’ ‘Do Us A Flavour’ in UK in 2008 – Walkers is from Frito Lay}. Poised to be a mother-of-all consumer engagement promotion Programmes in India, this will be carried out in phases :
The first phase is all about to get everyone in India thinking about flavours, sending his/her New flavour ideas to Lay’s
NEW FLAVOR IDEAS {DO NOT PICK ONE OF THE FLAVORS SHOWED IN THE TV Commercial, or Lay’s current flavors }
and send them to Lay’s – SMS (at 98802 98802), Call (at 1800 209 8802), Submit at www.yourlaysflavour.com, Email entry@yourlaysflavour.com or write to Frito Lay or drop flavour idea (s) in the drop-boxes. Of course, everyone has to complete the slogan ‘Lay’s should make my flavour coz….”
In the second & third phases …..
So what are you waiting for….do not you want to be the one who co-created the next big flavour for Lay’s n also with the big bag ? visit http://www.yourlaysflavour.com/
…dig out all your Food Memories / Favorite Food Moments….all those ‘life-filling experiences with
a strong link to Food’, which stand out in your memories…get inspired by your Food memories n create your flavour ideas or pull out some whacky, never heard / seen / before flavour combinations or grab all those signature tastes n flavours, which your home town /state / region is famous for and share them with Lay’s…….
Guys & Gals….GIVE NEW FLAVOUR IDEAS. DO NOT PICK THE FLAVOURS SHOWN IN THE TV Commercial OR LAY’S CURRENT FLAVOURS IN THE MARKET
right now! and keep them coming. This, indeed, will be fun, considering India‘s rich tapestry & unparalleled culture of diverse tastes, flavours and culinary traditions / preferences.
108 comments
Comments feed for this article
November 25, 2009 at 1:17 pm
Rohan
My flavour idea for Lay’s would be
‘Lemon Black Pepper’
🙂
‘Spicy Amla Pickle’, ‘Andhra Gongura’
November 25, 2009 at 1:23 pm
Ved
I will ask for
‘Cinnamon’ flavour
‘Butterscotch’ flavour
‘Salsa Cheese’ flavour
‘Cheese Capsicum’ flavour
why not ‘Chocolate’ flavour, ‘Sweet n Sour’
December 16, 2009 at 1:59 pm
jyothsnay
Priya Chavan and Snehasis Dey
Great sounding flavours…but please dnot leave them here on my blog
enter these flavours at http://www.yourlaysflavour.com/
n best of luck guys
Jyo
November 25, 2009 at 1:30 pm
jyothsnay
🙂 Cool flavours
Please go to http://www.yourlaysflavour.com/
and enter your flavour ideas
All the Best
Jyo
November 27, 2009 at 6:35 am
Manjula Naidu
My Flavours :
1) Marwari Dhokla flavour
2) Chatpata chaat Flavour
3) Chilly Paneer
4) Yummy Veg Exotica Pizza Flavour
5) Creamy Cheese Pasta Flavour
6) Samosa Flavour
7) Pyaaz Kachori flavour
8) Aloo Chaat Flavour
9) Italian Garlic bread Flavour
10) Panner Butter Masala
11) Veg Chowmein Flavour
12) Veg Haryali Kebab with Hint of lemon flavour
13) Chinese Manchurian Flavour
14) Veg Talumein Soup Flavour
15) Mint with corn and cheese Flavour .
November 27, 2009 at 7:05 am
jyothsnay
Manjula
🙂 girl, this is fabulous a set
Please go to http://www.yourlaysflavour.com/
and enter your flavour ideas
All the Best
Jyo
November 29, 2009 at 9:09 am
jagdish chandra
My lays flavour is ‘ripe mango masala’. Lays should be my flavour coz it’s flavour is unique and original. jagdish chandra. mob no:09910019533
November 30, 2009 at 5:12 am
jyothsnay
@ Jagdish Chandra
now that flavour idea of yours wil put one’s senses on an irresistible tizzy
have u gone to Lay’s website n posted your flavour?
🙂 Best for your efforts
Jyo
November 30, 2009 at 2:17 pm
Ms X
we want Lay’s to make
a) Aloo Tikki Chaat flavor
b) Gongura Pickle flavour (Andhra special)
c) Mango Puliyogere flavor
d) Coriander Tomato chutney flavor
e) Red Bell Pepper chutney
f) Sesami flavour
g) How about Cranberry, Blueberry?
h) Saffron
i) Aavakaaya Pickle
December 1, 2009 at 5:21 pm
jagdish chandra
My lays flavour is ‘SALTY-CREAM ‘.lays should be my flavour coz it is most tasty junk food product. mob no.9910019533
December 2, 2009 at 5:05 am
jyothsnay
🙂 glad to know that Lay’s is the most tasty
dnot call it junk, have u seen SNACKSMART information box on Lay’s bag (back of pack)…Lay’s chips are made of the best quality potatoes n has lesser content of Sat Fats (bad fats) n cooked in the healthiest oil (which has lesser fat content)
December 3, 2009 at 7:36 am
surya
chocolate is my flavour idea. imagine lays with cocoa.
December 3, 2009 at 1:46 pm
jyothsnay
Surya
🙂
cool, indulgent n sinful flavour idea..chocolate n Lay’s
have u entered ur flavour idea at http://www.yourlaysflavour.com/ ?
Jyo
December 6, 2009 at 9:43 am
HIMANSHI
“lays(sweet & sour coriander)laysshould make my flavour coz its very delicious & jaane kyon dil chahta hai”
December 6, 2009 at 9:48 am
BHANU GUPTA
“Lays(KHATI MEETHI IMLI) lays should make my flavour coz Its so delicious sunte he muh me paani aa gaya khane ko dil kare”
December 6, 2009 at 11:00 am
jagdish chandra
My lays flavour is ‘onion tomato-pepper’.Lays should be my flavour coz all the rest,lays is the best. Ph no.09910019533
December 6, 2009 at 11:03 am
jagdish chandra
My lays flavour is ‘onion-pepper’.Lays should be my flavour coz all the rest,lays is the best. Ph no.09910019533
December 7, 2009 at 10:44 am
jyothsnay
Himanshi
Sweet n Sour Coriander flavour…that’s quite a blend of familiar flavour/tastes…n Coriander, something which we use everyday, whose taste remain fresh in our memories
have u entered ur flavour idea at http://www.yourlaysflavour.com/ ?
Bhanu
🙂 that’s one more favourite flavour for most of us, which does not go out of style
did u go to http://www.yourlaysflavour.com/ and enter your flavour idea ? please do that right now
Jagdish
Trust u entered these flavours at http://www.yourlaysflavour.com/
all the best guys
Jyo
December 25, 2009 at 4:16 pm
abhishek
I have few ideas. Can I submit more than 10 ideas in a mail or through website. Please let me know if for every flavour a slogan is necessary? Thanks
December 9, 2009 at 10:13 am
URUBA ansari
cheese flavour
water melon
salsa flavour
December 9, 2009 at 10:15 am
URUBA ansari
plz make the flavours
December 9, 2009 at 1:50 pm
Amit Agarwal
Mint is my flavour idea. imagine lays in Mint And feel cool
M- 9760031975
December 13, 2009 at 7:17 am
savita arora
FLAVOUR- AMLA+PUDHINA+DANIYA
ITWILL MAKE LAYS RICH WITH VITAMIN C
USEFUL FOR ALL IN WINTER AS WELL AS IN SUMMER
December 13, 2009 at 2:19 pm
jagdish chandra
My lays flavour is ‘butter fried’ flavour. lays should be my flavour coz it is perfect brand for chips. mob no.9910019533
December 14, 2009 at 1:58 pm
jyothsnay
Uruba Ansari, Amit Agarwal, Savita and Jagdish
Guys, trust u entered your flavour ideas at http://www.yourlaysflavour.com/
Entering entering your flavour ideas on my blog post is not enough…please
🙂 Best
Jyo
December 15, 2009 at 4:15 pm
PRIYADARSHANI VIJAY CHAVAN
MY FAVOURATE FLAVOUR IS 1.MASALA MANCHURIAN
December 15, 2009 at 4:22 pm
PRIYADARSHANI VIJAY CHAVAN
MY FAVOURATE FLAVOUR IS 1.PANEER MAKHANWALA, 2.MANGOSTEEN(WHICH IS FOUND IN KOKAN AREA(IN MARATHI IT IS CALLED AS KOKAM))AND MINT
December 15, 2009 at 4:31 pm
VIBHA VIJAY CHAVAN
ONE OF MY FAVOURATE FLAVOUR IS BLACK SALT AND MINT AND CHEEZ.
December 15, 2009 at 4:33 pm
AKSHAY VIJAY CHAVAN
MIXTURE OF MANGO SWEET PICKLE AND MINT AND CHILI
December 15, 2009 at 4:54 pm
AKSHAY
my favourate flavour is onion
December 15, 2009 at 4:56 pm
KHUSHI ASHISH BHAGAT
MY FAVOURATE FLAVOUR IS MASALA PAKODA.
December 15, 2009 at 5:02 pm
AKSHAY VIJAY CHAVAN
MY FAVOURATE FLAVOUR IS BRINJAL
December 15, 2009 at 5:04 pm
AKSHAY VIJAY CHAVAN
MY FAVOURATE FLAVOUR IS BADISOAP
December 15, 2009 at 5:06 pm
SHARAYU VIJAY CHAVAN
MANGO FLAVOUR IS MY FAVORATE
December 15, 2009 at 5:08 pm
VIJAY CHAVAN
MY FAVOURATE FLAVOUR IS PANIPURI
December 15, 2009 at 5:12 pm
VIJAY CHAVAN
MY FAVOURATE FLAVOUR IS PAV-BHAJI,GINGER TEA,MASALA COFFEE,
December 16, 2009 at 8:23 am
snehasis dey
my flavour is digestive powder with imli,
with amm etc.
[example- hajmola digestive tablets [ imli] and any digestive tablets or candy.]
lays should make my flavour coz it will be most tasty and digestive potato chips.
ph. no. 9832907416.
December 16, 2009 at 2:02 pm
INDHURAVI
My flavourite flavour is carrot-Beetroot Masala. I love Lays because it is my favourite snack item. When I return from School, I love to eat lays that is specially Tomato Tango. Inspite of several snack items, Lays serves as Healthy Snack items. That is why I like the Lays. I have to say one thing that is Even my grandparents and parents like this.
I want that lays must keep place in everyone’s heart. If you present some vitamin lays, it will easily reach old persons. If you see that Carrot having Vitamin A which will cure eye problems. If you present carrot flavour, the world start to said that “If you eat lays, lays will cure your eye problem”. Beetroot increases hemoglobin. If you eat lays, you will become blood donor person.
I hope that this flavour CARBET will impress you.
December 16, 2009 at 2:11 pm
jyothsnay
Ravi
CARBET flavour sounds really really cool…
Please go to http://www.yourlaysflavour.com/ and enter your new flavour idea
Priya Chavan n Snehasis dey
great stuff….dnot forget to enter your flavour ideas at http://www.yourlaysflavour.com/
best of luck guys
Jyo
December 18, 2009 at 12:06 pm
sapana
I think Potato Barbequeue would be nice mix of indian and continental flavour,yummy na
December 18, 2009 at 7:21 pm
Rahul Anand
My favourate flavour’s are: 1) Salted Peach Mint 2) Mausambi + Black Pepper 3) Mint Tulsi 4) Imli + Rosted Jeera 5) Poppy Mushroom 6) Mint Aniseed (sauff) 7) Cheese + Musterd Masala 8) Black Salted Cucumber 9) Butter+ Black Pepper 10) Nimbu Dhania Patta 11) Creamy Night Shade ( I hope , It will the taste of next gen.)
December 18, 2009 at 7:55 pm
Rahul Anand
a) Achari Masala. b) Salted Maushambi+Pepper. (RAHUL ANAND-9650626946).
December 18, 2009 at 8:04 pm
Rahul Anand
1) Tezpatta. 2) Mint Tulsi. (RAHUL ANAND-9650626946).
December 19, 2009 at 2:54 am
Rahul Anand
Creamy Shahi Paneer. (Rahul Anand-9650626946).
December 19, 2009 at 3:06 am
Rahul Anand
Buttered Dal-Makkhani. (Rahul Anand-9650626946).
December 19, 2009 at 3:09 am
Rahul Anand
Salted Papaya. (Rahul Anand-9650626946).
December 19, 2009 at 3:12 am
Rahul Anand
1) Spicy Golgappa . 2) Papari Chat .(Rahul Anand-9650626946).
December 19, 2009 at 3:18 am
Rahul Anand
Dhania patta+Achar, sauce It will best. (Rahul Anand-9650626946).
December 19, 2009 at 3:23 am
Rahul Anand
Pine Apple+Black Peppe. (Rahul Anand-9650626946).
December 19, 2009 at 3:58 am
Rahul Anand
Strawberry+Ilaichi. It will best, because when I use strawberry flavoured candy with Ilaichi . It makes very diffrent & dillicious taste.(Rahul Anand-9650626946).
December 19, 2009 at 4:02 am
Rahul Anand
Rosted Aniseed (sauff). (Rahul Anand-9650626946).
December 19, 2009 at 6:31 am
Rahul Anand
Corn + Tinda is my another flavour idea . (Rahul Anand-9650626946).
December 19, 2009 at 6:40 am
jyothsnay
Rahul
I truly admire your enthusiasm…ur intent to share your new flavour ideas with Lay’s is quite admirable n striking
trust u entered all your flavour ideas at http://www.yourlaysflavour.com/
All the best
Jyo
Sapana
thank you..have u entered yur flavor idea http://www.yourlaysflavour.com/ ?
Best of luck
Jyo
December 19, 2009 at 9:16 am
Rahul Anand
Navratna Kachauri . This one is also best flavour. I can’t belive Lays has given this kind of opportunity to its consumers. If I win, it will be the boomer achievment of my life.
(Rahul Anand-9650626946).
December 19, 2009 at 9:20 am
Rahul Anand
Creamy Mashroom. (Rahul Anand-9650626946).
December 19, 2009 at 9:32 am
Rahul Anand
Hot Chilli+Onion+Garlic . It is also a diffrent & best. (Rahul Anand-9650626946).
December 19, 2009 at 9:44 am
Rahul Anand
Kachhi Ambi with Rosted Jeera.I know well without Rosted Jeera Kachhi Ambi is uncomplete. So you must have to try this one.(Rahul Anand- 9650626946).
December 19, 2009 at 9:49 am
Rahul Anand
Creamy Onion Paalak. I think Lay’s also takecare of our wellness.(Rahul Anand-9650626946).
December 19, 2009 at 10:00 am
Rahul Anand
Cheese Methi Paalak. this one is another best….(Rahul Anand-9650626946).
December 19, 2009 at 10:15 am
Rahul Anand
Creamy Sour Cherry.If I am with Lay’s. I think, Lay’s will never worry about his flavour’s. (Rahul Anand-9650626946).
December 19, 2009 at 10:16 am
jyothsnay
Rahul
Great
request you not to enter your flavour ideas here on my blog…it does not help u much.
U need to go to http://www.yourlaysflavour.com/
December 19, 2009 at 3:48 pm
Rahul Anand
Hot Red Chilli Achari Dhamaka. I think my girlfriend Chandani will enjoy this one very much. She likes Kurkure & also a daily user but I like Lay’s . We always confuse which one is best. But prently I have an opportunity to solve this WAR. And really Chandani I miss u now.
December 19, 2009 at 4:18 pm
Rahul Anand
Masala Pea. (Rahul Anand-9650626946).
December 19, 2009 at 4:44 pm
Rahul Anand
Mint Lemon+Chilli. This one is another hot flavour.I want to give a mgs to my dear. So my dear Chandani try to Lay’s. It’s diffrent. Your’s Rahul Anand.
December 20, 2009 at 7:14 am
Rahul Anand
Masala Orange. This one is very juicy flavour.(Rahul Anand-9650626946).
December 20, 2009 at 7:59 am
Rahul Anand
I know very well that Lay’s have true masala. So It doesn’t matter to Lay’s takes any flavour. It will be best. (Rahul Anand-9650626946).
December 21, 2009 at 2:08 pm
Praveen Yadav
My flavour for lays is “KUSTARD-KELA(Custard Banana)” bcoz its new,unique n banana the basic ingredient for chhips(wafer).
December 21, 2009 at 4:38 pm
anitha.s
briyani flavour{vegs,non veg}
pizza flavour
crab flavour
prawn ,fish flavour
mushroom masala
December 21, 2009 at 4:38 pm
Rahul Anand
Salted Curd+Tomato souce.
December 21, 2009 at 4:40 pm
Rahul Anand
Buttered Masala Pasta.
December 21, 2009 at 4:42 pm
Rahul Anand
Sweet & Sour Cherry.
December 21, 2009 at 4:43 pm
Rahul Anand
Masala Onion+Garlic.
December 21, 2009 at 4:45 pm
Rahul Anand
Onion Chilli Paneer Tikka.
December 21, 2009 at 4:48 pm
Rahul Anand
Masala Momo+Red Chilli Souce.
December 21, 2009 at 5:03 pm
Rahul Anand
Methi+Tomato souce.
December 21, 2009 at 5:05 pm
Rahul Anand
Creamy Red Chilli+Onion.
December 21, 2009 at 5:07 pm
Rahul Anand
Salted Creamy Black Pepper.
December 21, 2009 at 5:11 pm
Rahul Anand
Hot Red Chilli Masala+Red Pumpkin.
December 22, 2009 at 5:12 am
Rahul Anand
Jafrani Pulao.
December 25, 2009 at 5:20 pm
jyothsnay
Hi Abhishek
…u can send as many new flavour ideas as you like
go to http://www.yourlaysflavour.com/ and enter your flavour ideas one by one n give a reason as to why you want Lay’s to make that flavour idea of yours, in a very interesting manner
all the best
Jyo
December 29, 2009 at 7:59 am
mano
lemon flavour
December 29, 2009 at 1:54 pm
jyothsnay
Mano
familiar yet the most sought after one
do go to http://www.yourlaysflavour.com/ and enter your flavour idea…
all the best
Jyo
December 31, 2009 at 7:53 am
SUSHANT KUMAR BEHURIA
TITLE NAME ” EAMI EAMI CRUNCHY”
slogan is ” lays khao or jao dil chai ahi Karo”
January 5, 2010 at 9:02 am
SUSHANT KUMAR BEHURIA
Hello Every Body,
I am Sri S. K behuria from Rkl wants to wish u and all of u r team have a happy new year2010″ Really u r doing a nice public contest , really it is a appreicable. Now doubt the product so long is very good and well markatebility. I think from my point of veiw this type of food should be in the flavour of TOMATOES,SPICY,MINT, EMILI,AND LEMON ETC Which is very good because of Citric Acid No side effect also.
Thank u
Mr. S.K Behuria
Mob. No:9938771667
January 11, 2010 at 4:17 pm
poulomi gupte
1)pepper with garlic & chilli 2)cheese with garlic & pepper 3) red chilli with white souce
January 12, 2010 at 1:22 pm
jithin
bannana chips with lemon
January 18, 2010 at 8:08 am
Anurag gupta
chess FLAVOR is the idea
January 18, 2010 at 4:33 pm
jagdish chandra
my lays flavour idea is ‘ripe mango with pepper’.lays should make my flavour coz lays feels me like in paradise.
January 19, 2010 at 5:24 am
jyothsnay
hi guys
cool stuff.
hope u r entering all your flavour ideas (along with your slogans) at
http://www.yourlaysflavour.com/
best wishes
Jyo
January 19, 2010 at 12:44 pm
aabha
nimbu masala,mirchi masti
January 19, 2010 at 12:46 pm
aabha
mango mas
January 24, 2010 at 6:35 am
sudhirkumar
Hi
This is sudhirkumar Plot No 27/A Vijaya Puri Colony,Phase I,Vanasthalipuram Hyderabad, Andhra Pradesh,500 070,
09347913668
And the most wanted flavour is
PUDINAA GREEN {CHILLI},
Why because Pudinaa is having a huge digestion power and it is very healthy for human and with good smell and without any side effects which can improve our face glow and very good flavour with my knowledge
Which can be made by a less expencess and good gains with low investment.
and the slogan is
PUDINAA KAKE DHEKO BHOOLOGE NAHI
Than Q,
Regards
Sudhir Kumar
January 25, 2010 at 11:47 am
SUSHANT KUMAR BEHURIA
MAUSAMBI AND ORANGE FLAVOUR
SLOGAN “KHAO LAYS OR PAO REAL SWAD KI MAJA”
January 30, 2010 at 5:27 pm
GetDilliciousWithLays
Hi Guys,
It’s great to see you all submit your Flavours. Thanks to your participation we received more than 1.3 Million entries. We will soon be announcing the shortlisted entries. Join our Facebook page for latest on the contest
http://www.facebook.com/GetDilliciousWithLays
Thanks Jyothsna for spreading the word, hope you took part in the Contest 🙂
February 1, 2010 at 7:45 am
jyothsnay
Hi GetDilliciouswithLays
Thank you for the link that keeps everyone updated about Lay’s Give us your DilLicious flavour consumer engagement programme
I cant participate in Lay’s GUYDF as I am part of Lay’s Brand & Creative strategy team (JWT)
yup, Lay’s GUYDF got off to a Scrumdiddlyumptious Start with 1.3 million flavour ideas from consumers
awesome
February 16, 2010 at 2:13 pm
Ravi
tomato with lemon juice, mint & green chilli flavour with bit sugar “bas fhir khaye jao khaojao lays ke gun gae jao”
February 24, 2010 at 7:59 am
rajan
Lays(Choco Lays)Lays should make my flavour coz with chocolate.
February 24, 2010 at 8:04 am
rSandesh Kumari
Lays(Harbee Lays)Lays should make my flavour coz with Apple powder,mint,basil powder, aniseed powder.
February 24, 2010 at 9:00 am
jyothsnay
Ravi, Rajan and Sandesh Jumari
quite sinfully delightful and appetizing flavours
but do not u know Lay’s GUYDF ‘Flavour ideas phase’ was closed on 26th Jan?
that’s ok…..wait for the four shortlisted favours to hit the market
March 5, 2010 at 11:29 am
Chetan jain
i think my flavour is n it must be good :-
1 punjabi mix tadka with chilli
bye n have a nice day
May 31, 2010 at 5:17 am
Akshay More
my delicious flavour is mint,chees with ginger
May 31, 2010 at 5:26 am
jyothsnay
great…but you r way too late
Now Lay’s GUYDF is in its thrid phase, four shortlisted flavours were launched for all of us to taste n enjoy
anyways, that’s a nice flavour idea
Jyo
May 31, 2010 at 6:25 am
apoorva ch
my flavour is tandoori spice. Lay’s should select my flavour bcoz it’s very spicey and we say that india is the land of spices
May 31, 2010 at 8:33 am
jyothsnay
Thank you Apporva
But you are late in responding to this. Lay’s has already shortlisted 4 out of 1.3 million flavour ideas that it received.
June 9, 2010 at 6:55 am
Maneeha Aftab
hey em frm pakistan n i dunno how 2 eneter 4 d acontest n dunno da 4 flavourz short-listed 4 da contest…so plzz help me….
June 9, 2010 at 6:57 am
Maneeha Aftab
hey em frm pakistan ni dunno how 2 enete 4 da contest so plss help me…n da thing dat attracted me 2 enter dis contest wz saif ali khan….
June 9, 2010 at 2:05 pm
jyothsnay
Maneeha
This Lay’s Give Us Your Dillicious Flavour contest is for Indians only n ythe contest is over. Four flavour ideas were selected out of 1.3 million flavour ideas, n they were made n put in the market
cheer up…
Jyo
June 13, 2010 at 2:25 pm
Akash
in the tomato flavour please add the more taste of red chilli & low the taste like ” khata mitha “. because the some people like to eat the only spicy taste, please give a special eye on this comment,,,,,,,,,,,BY