Just Potatoes, Natural oil and a dash of salt! Lay’s Potato chips are an icon of American Culture. Potato chips are a staple in 70% of homes, and are a mandatory at picnics and parties. The goal of this campaign is to get consumers to think differently about Potato Chips – No Guilt! To celebrate the Lay’s Potato chips people love and the three simple ingredients that make up the product…and blend this with the surreal effect of the good, old days of families and the community coming together, far away from the maddening hectic, urbane lives of today.
and I am loving every bit n moment of being part of this Iconic brand’s culture, in India!