In India, every year 1.1 million unborn baby girls die before they are born. A disturbing print ad to raise awareness of female foeticide from Contract Advertising Mumbai.
link : (Karlekar, “The girl child in India.”) Karlekar points out that “those women who undergo sex determination tests and abort on knowing that the foetus is female are actively taking a decision against equality and the right to life for girls. In many cases, of course, the women are not independent agents but merely victims of a dominant family ideology based on preference for male children.”}
and do read the messages and notes on the walls of Unchaahi