Nike has always been associated with sports personalities and sporting success. The brand embodies super-performance – on the tennis court, the football field or on the golf greens….urges one to have a look at his/her body, to be an athlete, if not a player & as long as there are athletes, there will be Nike…absolutely brilliant campaign, i never get tired of watching this in many workshops…this simple idea with a monstrous execution evokes many memories, takes one to a trip down the nostalgic lane……Nike,for the street runner in you… LIFE’S A GAME, PLAY ON!  ………………..what a fuckn bewitching track, laden with conspiracy of the world against one!

the campaign objective was to reinforce attitude – “I always knew it”