It feels incredibly wonderful to create your own flavor for your favorite brand of Potato chips. And you would definitely plunge into action if the brand is offering a compellingly irresistible proposition of ‘Create your own flavor and Get Rich & Famous’ - Bag Rs 50 laks and 1% of the total sales of the flavor that you co-created with your favourite brand! 

India’s leading & favourite bag of Potato chips is inviting everyone to create his/her own flavour, through a massive consumer engagement programme – ‘Give Us Your Dillicious Flavour’ {Inspired by Walkers’  ‘Do Us A Flavour’ in UK in 2008 – Walkers is from Frito Lay}.  

Poised to be a mother-of-all consumer engagement promotion Programmes in India, this will be carried out in phases :

The first phase is all about to get everyone in India thinking about flavours, sending his/her flavour ideas for Lay’s – SMS (at 98802 98802), Call (at 1800 209 8802), Submit at www.yourlaysflavour.com, Email entry@yourlaysflavour.com or write to Frito Lay or drop flavour idea (s) in the drop-boxes. Of course, everyone has to complete the slogan ‘Lay’s should make my flavour coz….”

In the second & third phases …..

So what are you waiting for….do not you want to be the one with the big bag? dig out all your Food Memories / Favourite Food Moments….all those ‘life-filling experiences with a strong link to Food’, which stand out in your memories…get inspired by your Food memories n create your flavour ideas or pull out  some whacky, never heard / seen / before flavour combinations or grab all those signature tastes n flavours, which your home town /state / region is famous for and share them with Lay’s…right now! and keep them coming. This, indeed, will be fun, considering India’s rich tapestry & unparalleled culture of  diverse tastes, flavours and culinary traditions / preferences.  

{JWT India – Creative Agency} 

www.yourlaysflavour.com

                 40th anniversary of Sesame StreetHappy Earth Day, MJ Birthday…….and many more…..a fabulously rendered fusion of Brand Logo and the Social environment!

Link : Google Collection of Logos

My India- full of life, “India is a country which has a blend of thousands of traditions and all religions like Hinduism, Christianity, Sikhism and Islam. It has developed a lot in the past few years. The discovery of water on the moon by the Indian scientists is a proof to this fact. The Indian culture is as vibrant as the colours of the peacock. Kashmir, the crown of India, is as serene as the peace bird and as pure as the lotus. We, the Indian citizens are also trying to fulfill Mahatma Gandhi’s dream of educating each and every Indian child…’  by  Puru Pratap Singh, 4th standard,  Gurgaon

the whole collection of Doodles4Google 

I shifted in the bed, opened my eyes to a conversation in the kitchen,

which would emerge again with tear-drenched eyes, later day, on

someone’s funeral. That’s how dead and lost people are declared

of “being missed”. I sorely miss those mornings when I opened my

sleeping world to the music of little birds, a few familiar ones like

sparrows in the badam tree, and softly lapping waves of the sea.

Things changed in my life. So dramatically. But not something worth

talking about. What I see, touch, move about, or talk to, feels strange

to me, though they look familiar as I grew up with them. Perhaps, this’s

how everyone feels when they come back home to their families, after

a few expeditions in life – failed or successful. I lie as still as possible

for as long as possible, in the bed, filling a body of emptiness with

a few pieces of words and pictures written or drawn on the walls,

which I gathered during my evening walk yesterday: someone has

a new glamorous car parked in front of his home, someone just

had returned from a land where everyone looked at him wondering

how different and foreign material he looks and talks like, someone

moved into a freshly painted house, someone lost his mother,

someone gave a cute puppy dog a home, someone left his job

and idles away time at home, a mother stood in the kitchen crying

for her daughter, as she does every day, a fresh war broke out

in some corner of the world, someone settled down in her new

neighborhood, someone wrote the final note in the stillness

of the night, a group of stranded penguins returned to the sea.

Someone walked away from his guitar feeling guilty about what

he said to the woman he is in love with. Outside the day, slowly, is

progressing, without changing the light in my room much.

The radio spreads songs on my face filled with despair. The ceiling,

under the pressure of my constant stare, would break up, soon,

into pieces. Everything changes, closer or further away.  

Fred & Farid France, the creative agency spelt out the thought behind this repositioning campaign ‘we are animals’….

“In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.

Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man…”

…..I, with no hint of hesitation {we, usually, hesitate…remember, walking into someone’s garden,
resisting that fragile itch to steal fruits from the trees, revealing one’s idea of career to parents,
etc etc!…or people, no longer, hesitate, hesitating is increasingly seen as a value from the golden
old world} stepped into their spaces – strangers who are believed to be decidedly working towards
sustaining their identity, somewhere, in some corner of the world, yet find time to gather or tap in
spellbinding strings of words which articulate a multitude of emotions/mood swings people go through….
these days, it’s quite easy to step into others’ spaces, wander through their stimulating/introspective/
tumultuous thoughts, gaze at their faces swollen with explicable layers of sadness, could be caused by
some kind of  private loss. Such aimless walks, meanderings, in a way, are like an indulgence to me….
why? a few strings of thoughts as mulled over or reflected by a stranger, interestingly, are bound to
introduce me to me or take me to me who is stuck with chaotic an existence of similar threads. ….
words, penned by us or collected by us from the musty-scented pages or captured by us sitting amidst
conversations, define us, far more compellingly than the exterior that we wear/display to the world or
fashioned with….{10.39PM, at work}

 *strangers & their spaces : blog 1, blog 2

{Pic : Our Balcony during the not so relentless monsoons. Taken by Munny at home}

…people spoke of my house
as ‘the house with the flowers’  ;  it exploded
geraniums : such a beautiful
house , with the
dogs and the small fry.

…can you remember my house with the balconies where
June drowned the dazzle of flowers in your teeth?

- Pablo Neruda’s ‘ A few things explained’

{Pic taken by Munny at home: Fresh blossoms from the garden taking a bath in the clay bowl} 

Things fall apart

in our  houses,

as if jarred by the whim

of invisible ravagers:

not your hand

or mine,

or the girls

with the adamant fingernails

and the stride of the planets:

there is nothing to point to, no one

to blame – not the wind

or the tawny meridian

or terrestrial darkness;

no one with a nose or an elbow

or the lengthening span of a hip,

or a gust of the wind

or an ankle:

yet the crockery smashes, the lamp tumbles over,

the flowerpots totter

one after another

crowning the lapsing October

with crimson,

wan with their surfeit of violets,

others holding their emptiness in, circling

and circling and circling

the winter,

till the bowl with its blossoms

is gruel,

a keepsake in ruins, a luminous dust.

And the clockface

whose cadences

uttered

our lifetimes,

the secretive

thread

of the weeks,

one after another,

yoking the hours

to the honey and quietude,

the travails and births without end –

even the clock

plunges downward, the delicate blues

of its viscera

pulse in the splintering glass

and its great heart

springs open.

Life grinds

on the glasses and powders, wearing us threadbare,

smashing to smithereens,

pounding

the forms ;

whatever is left of its passing abides

like a ship or a reef in the ocean,

and perishes there

in the circle of breakable hazard

ringed by the pitiless menace of waters.

Let us gather them, once and for all – the clocks

and the platters, cups carven in cold-

into a poke with them all and

down to the sea with our treasure!

there let our furniture smash

in the sinister shock of a breaker;

let the things that are broken

call out like a river

and the sea render back to us whole

in the might of its crosscurrents

all that we held of no worth,

the trumpery no hand has broken,

but still goes on breaking.

Silence is all we dread
There’s Ransom in a Voice –
But Silence is Infinity.
Himself have not a face.

http://www.youtube.com/watch?v=yFE6qQ3ySXE 

{click this to watch quite a refreshing view of the world around}

Look inside, look inside your tiny mind
and look a bit harder
cause we’re so uninspired
so sick and tired
of all the hatred you harbor

so you say it’s not okay to be gay
well I think you’re just evil
you’re just some racist who can’t tie my laces
you’re point of view is medieval

Fuck you, fuck you very very much
cause we hate what you do
and we hate your whole crew
so please don’t stay in touch

fuck you, fuck you very very much
cause your words don’t translate
and it’s getting quite late
so please don’t stay in touch

do you get, do you get a little kick out of being small-minded?
you want to be like your father
it’s approval you’re after
well that’s not how you’ll find it

do you, do you really enjoy living a life that’s so hateful
cause there’s a hole where your soul should be
you’re losing control of it
and it’s really distasteful

Fuck you, fuck you very very much
cause we hate what you do
and we hate your whole crew
so please don’t stay in touch

Fuck you, fuck you very very much
cause your words don’t translate
and it’s getting quite late
so please don’t stay in touch

Look inside, look inside your tiny mind
and look a bit harder
cause we’re so uninspired
so sick and tired
of all the hatred you harbor

Fuck you, fuck you very very much
cause we hate what you do
and we hate your whole crew
so please don’t stay in touch

Fuck you, fuck you very very much
cause your words don’t translate
and it’s getting quite late
so please don’t stay in touch

Irresistible flavours are at the heart of Lay’s Universe…

Lay’s DilLogical Kaleidoscope – Indian flavours : Lay’s Magic Masala and Lay’s Lime-n-Masala Masti {JWT}

Maddening rat race of modern life is REAL. There’s no Escape. Each moment comes with a choice. EACH MOMENT IS LIKE “A GAME BETWEEN HEART AND HEAD”. Most times HEAD RULES OVER HEART.  What happens if you listen to your heart and let it win over your head for a change?   

Make things that matter to the heart happen!

We are not talking about those few big life-changing moments/decisions….but all those tiny unpredictable moments that come tucked in with everyday….

Loved every moment of this journey : Lay’s Repositioning Campaign by JWT India.  

Lay’s, a drool-worthy bag of irresistible tasting Potato Chips in subtle & sophisticated, exuberant flavours, still, continues to be the dominant favorite (Lovemark brand) in India, potent enough to put one in damn good and light-hearted moods. This Iconic brand felt the need to up/reinforce the appeal around its bags when certain parts of the country are slipping into this behavior of ‘counting no. of chips in a bag’. What do you truly appreciate - a few potato chips, carefully made with natural and healthier ingredients for that irresistible multi-sensorial journey / loaded experience or plenty of not so great tasting potato chips in the bag?

Be a little DilLogical – Make things that matter to the heart happen!