Lay’s Give Us Your Dillicious Flavour

It feels incredibly wonderful to create your own flavor for your favorite brand of Potato chips. And you would definitely plunge into action if the brand is offering a compellingly irresistible proposition of ‘Create your own flavor and Get Rich & Famous’ - Bag Rs 50 laks and 1% of the total sales of the flavor that you co-created with your favourite brand! 

India’s leading & favourite bag of Potato chips is inviting everyone to create his/her own flavour, through a massive consumer engagement programme – ‘Give Us Your Dillicious Flavour’ {Inspired by Walkers’  ‘Do Us A Flavour’ in UK in 2008 – Walkers is from Frito Lay}.  

Poised to be a mother-of-all consumer engagement promotion Programmes in India, this will be carried out in phases :

The first phase is all about to get everyone in India thinking about flavours, sending his/her flavour ideas for Lay’s – SMS (at 98802 98802), Call (at 1800 209 8802), Submit at www.yourlaysflavour.com, Email entry@yourlaysflavour.com or write to Frito Lay or drop flavour idea (s) in the drop-boxes. Of course, everyone has to complete the slogan ‘Lay’s should make my flavour coz….”

In the second & third phases …..

So what are you waiting for….do not you want to be the one with the big bag? dig out all your Food Memories / Favourite Food Moments….all those ‘life-filling experiences with a strong link to Food’, which stand out in your memories…get inspired by your Food memories n create your flavour ideas or pull out  some whacky, never heard / seen / before flavour combinations or grab all those signature tastes n flavours, which your home town /state / region is famous for and share them with Lay’s…right now! and keep them coming. This, indeed, will be fun, considering India’s rich tapestry & unparalleled culture of  diverse tastes, flavours and culinary traditions / preferences.  

{JWT India – Creative Agency} 

www.yourlaysflavour.com

Googlenthusiasm, Googlexuberance, Googlectivism….

                 40th anniversary of Sesame StreetHappy Earth Day, MJ Birthday…….and many more…..a fabulously rendered fusion of Brand Logo and the Social environment!

Link : Google Collection of Logos

My India- full of life, “India is a country which has a blend of thousands of traditions and all religions like Hinduism, Christianity, Sikhism and Islam. It has developed a lot in the past few years. The discovery of water on the moon by the Indian scientists is a proof to this fact. The Indian culture is as vibrant as the colours of the peacock. Kashmir, the crown of India, is as serene as the peace bird and as pure as the lotus. We, the Indian citizens are also trying to fulfill Mahatma Gandhi’s dream of educating each and every Indian child…’  by  Puru Pratap Singh, 4th standard,  Gurgaon

the whole collection of Doodles4Google 

Grand Prix winner at Cannes, ‘We are Animals’…Wrangler Campaigns

Fred & Farid France, the creative agency spelt out the thought behind this repositioning campaign ‘we are animals’….

“In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.

Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man…”

 

Lay’s Indian flavours

Irresistible flavours are at the heart of Lay’s Universe…

Lay’s DilLogical Kaleidoscope – Indian flavours : Lay’s Magic Masala and Lay’s Lime-n-Masala Masti {JWT}

Maddening rat race of modern life is REAL. There’s no Escape. Each moment comes with a choice. EACH MOMENT IS LIKE “A GAME BETWEEN HEART AND HEAD”. Most times HEAD RULES OVER HEART.  What happens if you listen to your heart and let it win over your head for a change?   

Make things that matter to the heart happen!

We are not talking about those few big life-changing moments/decisions….but all those tiny unpredictable moments that come tucked in with everyday….

Loved every moment of this journey : Lay’s Repositioning Campaign by JWT India.  

Lay’s, a drool-worthy bag of irresistible tasting Potato Chips in subtle & sophisticated, exuberant flavours, still, continues to be the dominant favorite (Lovemark brand) in India, potent enough to put one in damn good and light-hearted moods. This Iconic brand felt the need to up/reinforce the appeal around its bags when certain parts of the country are slipping into this behavior of ‘counting no. of chips in a bag’. What do you truly appreciate - a few potato chips, carefully made with natural and healthier ingredients for that irresistible multi-sensorial journey / loaded experience or plenty of not so great tasting potato chips in the bag?

Be a little DilLogical – Make things that matter to the heart happen!

Lay’s Be a little DilLogical (India)

Maddening rat race of modern life is REAL. There’s no Escape. Each moment comes with a choice. EACH MOMENT IS LIKE “A GAME BETWEEN HEART AND HEAD”. Most times HEAD RULES OVER HEART.  What happens if you listen to your heart and let it win over your head for a change?   

Make things that matter to the heart happen!

We are not talking about those few big life-changing moments/decisions….but all those tiny unpredictable moments that come tucked in with everyday….

Loved every moment of this journey : Lay’s Repositioning Campaign by JWT India.  

Lay’s, a drool-worthy bag of irresistible tasting Potato Chips in subtle & sophisticated, exuberant flavours, still, continues to be the dominant favorite (Lovemark brand) in India, potent enough to put one in damn good and light-hearted moods. This Iconic brand felt the need to up/reinforce the appeal around its bags when certain parts of the country are slipping into this behavior of ‘counting no. of chips in a bag’. What do you truly appreciate - a few potato chips, carefully made with natural and healthier ingredients for that irresistible multi-sensorial journey / loaded experience or plenty of not so great tasting potato chips in the bag?

Be a little DilLogical – Make things that matter to the heart happen!

a different point of view! {link} 

Zoozoos, the new addiction in India

Zoozoos, the adorable & hugroolworthy creations flaunting large egg shaped & button-eyed heads with highly animated mouths perched on stick like hands & legs, managing a roundish belly & waist, are the new light-hearted material for everyday & every moment interactions, off-work/at work in India. This new disruptive campaign from Vodafone, created by O&M, boasts 20+ renditions, with each Zoozoo commercial highlighting different features/services by the mobile service provider.

My favourite, at this moment, is  International Roaming, which effortlessly brushed past the last week’s  favourites Beauty tips, and Star of the Match,…..

& a few other beauties… Cricket alerts, Unwanted calls,

Chota credit, Stock alerts, Dating tips, Group SMS, Poke friends - Facebook on vodafone 

Voice SMS, Fashion Tips {awesome}, Recharge Anywhere

The official Fan Club on Facebook boasts 70,173 fans at this moment….{first week of May,2009}

*click the links!  and try to learn Zoozoo language, Kappameena, or whatever!

Food Porn

 

more than just a piece of meat! yea baby, it’s a delirious long-winding journey that leaves a trail of faltered and halted moves! 

- Pure Veggie  

 

Lay’s US campaign : Happiness is Simple & Lay’s India

done

….

Just Potatoes, Natural oil and a dash of salt! Lay’s Potato chips are an icon of American Culture. Potato chips are a staple in 70% of homes, and are a mandatory at picnics and parties. The goal of this campaign is to get consumers to think differently about Potato Chips – No Guilt! To celebrate the Lay’s Potato chips people love and the three simple ingredients that make up the product…and blend this with the surreal effect of the good, old days of families and the community coming together, far away from the maddening hectic, urbane lives of today.

 

and I am loving every bit n moment of being part of this Iconic brand’s culture, in India!  done

 

You either LOVE it or HATE it

Marmite! The track is lou-reed-low-rider

 

done

A classic that appears in conversations…Windsor Canadian

{Link TIME : The old workingman’s blues theme is given a comical twist in these black-and- white magazine portraits of frustrating moments. A woman ties her dog to the side of the house; when it lunges, the whole structure collapses. In another, just as a laborer is finishing a perfect sidewalk, a friendly pup trots through the wet cement to visit him. The bottom line: “Fortunately, every day comes with an evening.” And a soothing whiskey,  perhaps?}