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In India, every year 1.1 million unborn baby girls die before they are born. A disturbing print ad to raise awareness of female foeticide from Contract Advertising Mumbai.
and do read the messages and notes on the walls of Unchaahi
{AdvertisingAge Article was shown to me by Bhakti Doshi, my colleague}
I have been busy with work, morning walks on the sea-side, at times under the relentless rain assault, amidst some German nonsense (the wicked heads who are aware of this incident do smirk over this bit once again) and deep an introspection about the importance of my existence in this world (which hits me really hard, especially, during my solitary morning walks). And I managed to insert a few new habits, quite effortlessly, into my life : Provided a very cosy corner to all those great thought-provoking works by the grand-moms-n-dads from the literary world, at who, everyday, I cast a glance of ignorance and then bury my head in Celebrity photos as captured by {link:OMG} I know, there’s something terribly wrong with this discrepancy.
Lately I have been Obsessed with Fairy tales, which are Relatable. And this collection, invariably, features SEX AND THE CITY.
Bonnie Fuller on AdvertisingAge writes….”The writers who created the film’s central character did a genius thing: They created a woman who real women could totally identify with — a truly authentic female. Carrie wasn’t trying to be edgy or hip. She was a woman who was cute but not too pretty; funny and smart but not too brainy; great buddies with her close girlfriends but repeatedly a loser in love — so much so that she endured the ultimate humiliation: being left at the altar. After all, every woman has experienced devastating heartbreak even if she hasn’t had her wedding abruptly canceled Plus there was Carrie’s embarrassing habit of tripping over her designer clothes. Public embarrassment is another thing most women can relate to, unfortunately. The film also won women’s allegiance through a factor not usually valued by marketers who are always on the outlook for what’s next. While it took the lives of its heroines forward, it triumphed in its celebration of the familiar. Carrie, Samantha, Charlotte and Miranda were still the same girlfriends the “SATC” audience had come to love. After all, the best thing about a best girlfriend is that you can count on her not to change, even if it has been four years since you last saw her. The “SATC” brand recognizes what many marketers don’t: that women connect with and will follow a woman or a brand that is friendly, relatable and likable vs. someone or something that is perfect and on a pedestal. That is one of the lessons I learned while revamping Us Weekly or transforming Star from a tabloid to a glossy magazine…..
{Link : READ THE FULL ARTICLE}
{Unearthed by Bhakti Doshi…. :) )
I read somewhere…BBC says, All species have a deep survival instinct. They do everything they can to secure their own survival chances. And that’s as true of humans as it is of the Siberian tiger or the lowliest of bacteria. We humans even have a name for our survival instinct: it’s called ’sustainable development’. Which means, quite simply, living on this planet as if we intended to go on living here forever.
“Life begins when you leave life behind”…That’s all I could mumble!
The seduction of an empty winding road cannot be explained.
The camaraderie of a raw and rude, yet refined Motorcycle cannot be explained.
The spirit of Adventure breathes between Man and his beast cannot be explained.
There are certain things in life need no explanation.
(Link to the ad, Play this}
New York A Thousand Breakfasts, One Juice Preferred by far, Tropicana, gently squeezed….
How do you like your eggs in the morning 
I like mine with a kiss 
Boiled or fried 
I am satisfied 
as long as I get my kiss
How do you like your toast in the morning
I like mine with a hug
Dark or light 
The world’s all right as long as I get my hug 
…………….
Shot in New York, the ad used a number of classic city breakfast scenes to illustrate the ‘city that never sleeps’ having the most eclectic and best breakfasts on offer. And the ad was accompanied by Dean Martin singing ‘Eggs in the Morning’, chosen because of its upbeat foodyness…..”There’s nothing quite like breakfast in New York, and New York’s favourite juice is Tropicana” communicates Tropicana being the preferred breakfast accompaniment for the discerning New Yorkers….
Features amongst my favourites! Wish, I were the Planner on this Classic piece
“The only real voyage of discovery consists not in seeing new landscapes, but in having new eyes, in seeing the universe with the eyes of another, of hundreds of others, in seeing the hundreds of universes that each of them sees.”
– Marcel Proust
{Courtesy : Advertising community-Toronto,am not providing the blog URL}
“get dirty”, “get mud all over”, “do some dirty dancing”, “get down and dirty”,”it’s time to burn your bras”, “you slog your butt off, get some fucking life”, …..well, my dear folks who I work with at LOWE, crammed me with messages of such kind. I have been a very sincere girl at my work place and in my relationships (where I nurture high-decibel expectations) but….life has different a spin for me, all the time, always! While I am at my presentation, I received this update (containing the image and the wise saying by Marcel Proust) from the blog driven by a team of Advertising professionals in Canada….I,especially, loved the image, while lost self in the pearl of wisdom…umm, that reminds me I still have not finished Proust’s Swan’s Way….“get some fucking life” drove me wild, as I recalled the bad boy, the Hell’s Angel, the rebel without a cause, the Iconic Harley Davidson.
One of the brand’s historical campaigns that - forced the audience to consider a Harley ‘today’, not just ‘one day’ and differentiated Harley from the imitators with a campaign that only Harley-Davidson could produce 
At the crucial stage of the strategic development, the team viewed one of many videos on the history of the Harley-Davidson, for further inspiration. Within it lay the excuse. A section of the film featured the life of a late US H.O.G. (Harley Owners Group) Chairman who died in a motorcycling accident. The inscription on his gravestone read:‘Whilst he was alive, he lived’
The excuse for overcoming all the rational barriers was time – the fragility of life, the fact that this is our one and only chance. Life is too short to keep putting off the Harley you have always promised yourself, to let rational thought get in the way. Can you guess what’d inspired the creative team that was working on this campaign then? A poem
I’d pick more daisies
If I had my life to live over, I’d try and make more mistakes next time.
I would relax.
I would limber up.
I would be sillier than I have been this trip.
I know of very few things I would take seriously,
I would be crazier.
I would be less hygienic.
I would take more chances.
I would take more trips.
I would climb more mountains, swim more rivers and watch more sunsets …..
I would eat more ice cream and less beans.
I would have more actual troubles and fewer imaginary ones.
You see, I am one of those people who live prophylactically and sanely and sensibly, hour
after hour, day after day.
Oh, I have had my moments and, if I had to do it over again, I’d have more of them.
In fact, I’d try to have nothing else. Just moments, one after another, instead of living so
many years ahead each day.
I have been one of those people who never go anywhere without a thermometer, a hot water bottle, a gargle, a raincoat and a parachute.
If I had to do it over again, I would go places and do things and travel lighter than I have.If I had my life to live over, I would start bare-footed earlier in the spring and stay that way later in the fall.
I would play hooky more.
I wouldn’t make such good grades except by accident.
I would ride on more merry-go-rounds.
I’d pick more daisies.
Nadine Stair, aged 87,Lewisville KY USA
Inspired by this simple yet life-revealing poem, a well crafted brand proposition beamed at the world -
“Every day of your life without a Harley-Davidson is another day wasted”
A parallel was drawn between one of Woody Allen’s best short stories “Whore of Mensa” and me, amidst a rigorous”mental-masturbation” session over one of the brands we client service, when the discussion around the table took (un)avoidable a deviation and stopped at me, glanced and immediately winked at me..she reminds us of Woody’s ”Whore of Mensa”….my stance on that ”Whore” bit is extremely lucid and irrevocable, I am far away from that stretch on physical connotations, but yea, let me confess at the secret chamber that my knees fail to carry me through the great blast of energy that occurs whenever I encounter an intelligent man armed with both the art and skill of making great conversations, i.e. essentially, I fall for intelligent men, I tend to overlook the other paraphernalia and invest my energies on that so called victim, till the point when I see myself as a “laudable brave heart”.
”Mensa” is the critical word -pulsating heart cells over an impending stimulation that emerges from mere an exchange of words extended for hours, i.e. I meant discussions on a specific issue or flexibility to cover a few more corners of an exotic world that is not inhabitated by regular tribes. ”Mensa”, essentially, is a community of super intelligent people with the IQ levels that are unreachable by the majority of the world. And there is a community of aspirers who nurtures healthy salience of the aforementioned world and it strives harder to grab hold of one “Mensa (ite)”, which I endorse too! It’s the “Psychological or Mental orgasm” that envelops my cheeks, burns them red and pulsates the heart under my supple breasts. ”Mensa” tendency, while one hand stays on as a facilitator for an intellectual exchange between humans, it also allows an interesting investigation of one’s attitude towards life and that’s what I get truly excited about! Woody Allen’s “The Whore of Mensa” stands out as the perfect illustration of the cerebral orgasm, which is far more stimulating than the physical. This short story is about a married man who desperately seeks the company of “women who are mentally stimulating” and he is willing to pay through the nose for it, with a decided note of ”zero-involvement”. Almost like an ATM - A quick release of intellectual experience. And when he is threatened by the network of “Whores of Mensa” that his activities would be revealed to his wife, who lacks energies in brain compartment, he approaches the private investigator who makes himself, later, useful at the moment of crisis.
Oh everyone has got a weakness in this life…and my weakness is “ever refreshing and realistic look at Intelligent men”….so I stared back at the banterish figure and doggedly pursued my stance. 
{short story link :The Whore of Mensa by Woody Allen}
“I fish
because I love to;
because I love the environs
where trout are found;
because
trout do not lie or cheat
but respond
only to endless patience;
because there are no telephones
on trout waters; because
only in the woods
can I find solitude
without loneliness;
because maybe someday
I will catch a mermaid”
{John Voelker - Testimonial of a fisherman}
This is a Press Campaign for Chevrolet. The brand is proud to help the National Fish and Wildlife Foundation in its efforts to restore natural habitat so that everything living there can be healthy once more. For years, the brand supported B.A.S.S, Operation BASS, the WATER Foundation and Urban forestry groups that have planted over 200,000 trees. The Foundation also worked hard to provide cars and trucks that are more fuel-efficient (these days, almost all Global major brands endorse GREEN TECHNOLOGY, Honda Promotes WATER TECHNOLOGY) and environmentally responsible.
… {I reproduced the body copy of the campaign here, it’s quite an old campaign done by the brand. And I am sure the brand would have sustained its efforts in similar kinds of projects that would breathe in more humanistic way of living into the brand core. I need to scan the original press campaign in the book. Trout waters flow with certain attitude!}
I found this insightful journey into a human mind, we always long to take, when I was mentally masturbating (a lovely replacement term we use when we are ideating) over a brand. This post is for a few Lovers of the moment, who ruffled my tresses and called me “Mermaid” and to Rajeev who hugged me when we were through with the ideation for our brand & after then when I shared the body copy of Chevrolet’s press campaign with him. One of the best teammates I have ever worked with. And let me not forget him who whispered to me MERMAID. For the first time ever in my life.
Ad break :{link : Honda Grrr.Can Hate be good? Can Hate be bad? here is a little song, or Shall we enjoy the Choir : Honda Choir}
Busy with workshop….enjoy this {link: Absolutely Fabulous break}. Ye,ye, I still have not finished {link:Funny Games, do not you remind me Alok!} want to read about this gorgeous Hop, Skip And a week{link:ABSOLUT HUNK}
The Cult brand Absolut does this, relentlessly, time and again. I am sure, like me, you nearly would have jumped out of your skin, seeing the Absolut bottle (this has always been the hero of the brand campaign - A classic Advertising case study) strategically positioned against the modesty of a sturdy yet gorgeously chiseled male….the brand does not say anything, but exudes a compelling attitude towards life. This, in fact, is a ”fictional advertising campaign”, i.e. the brand being an ingredient in HBO’s “Sex and City”….and how it went ahead to become a part of one’s culture and drinking occassions. A sparkling depiction :how effortlessly the Iconic brands slip into our lives….
{read on…I am reproducing the content} … In HBO’s “Sex and the City” episode “Hop, Skip and a Week”, airing tonight, sexy Samantha Jones (Kim Catrall) makes a deal for her latest steamy love interest, Smith Jared (Jason Lewis), to appear in a provocative, fictional advertising campaign called “ABSOLUT HUNK. Smith’s campaign, in which he appears in the nude (his modesty hidden by a strategically placed bottle of ABSOLUT vodka) begins to pop up all over New York City, with perhaps the most impressive display, taking place on a giant billboard in Times Square. In the episode the fictional ad is a huge success. Not only does it set Smith’s career alight, but also prompts the creation of a new drink — the ABSOLUT HUNK, which is subsequently sipped by the girls on the show. The ABSOLUT HUNK has now become a real life drink phenomenon with the drink being ordered in bars all over Manhattan!
And now you can make your own date with the ABSOLUT HUNK … the ingredients include: 4 Parts ABSOLUT VANILIA, 1 part simple syrup, 1 part fresh lime juice and a splash of pineapple juice. Pour ABSOLUT VANILIA over ice in a shaker. (Create simple syrup by mixing equal parts water and sugar together and stand mixture aside until it has dissolved into a simple syrup). Add simple syrup, fresh lime juice and a splash of pineapple juice. Shake or stir well. Strain and serve in chilled martini glass. Garnish with a lime.
{Relocating the reader to (link) Retributions :Don’t Abort the Girl Child & Different perspectives & to Barb :60 years of & the country of freedom……
Let’s move over to the high-adrenaline fever that is poised to grip the universe…Just Do It baby! The Great Indian way!
Nike, captured Cricket - Indians’ passionate religion in its beautifully realistic view of the life. The true avataar of “Cricket” in India emerges in those narrow gullies & nukkads of Indian cities and towns. Beating out the dirt, the grime and the chaotic existence, the sport thrives on Indian roads, while strategically ignoring many a kind of resistance that comes from every corner, it displays a human exuberance in the country….it’s the loudness, the crowds, the cheer, the broken windows, the sweat flowing down the bodies under the scorching sun, the winning stroke, the loud applause from the ”fence-sitting world around…..this is India.This is Cricket. excellent musical score from Goa forms a vibrant backdrop…this reflects the in-depth study of Nike - how cricket is played and celebrated in India, everyday, every moment? {JWT Mumbai is behind this campaign and this gorgeous beauty is rated amongst the Top 5 Nike Ads worldwide!}
“The Cog” Commercial : No camera tricks involved.Took 606 takes. A combined result of 2 productions (it looks seamless). No computer graphics. All real as it happened. Tyres can really roll uphill if you add weights to them and balance them just so. Music is Sugar Hill Gang’s “Rapper’s Delight”. The tagline is read by Garrison Keillor of “A Prairie Home Companion” and “Lake Wobegon” fame. Rube Goldberg setup- a famous wacky cartoonist and his wacky inventions that made a simple task tedious. The most elaborate Rube Goldberg device one’s ever seen set to film, all made entirely of car parts.
Dig “The Way Things go”: The ultimate Rube Goldberg type film
Read on….The Way Things Go: it sounds intriguing as a title, but as it turns out, it is slightly misleading. In my mind, “the way things go” implies some explanation, some insight into why machines function or why reactions happen the way they do. However, that’s not the case: this short film would more aptly have been titled “Things Happen Without Explanation.” The Way Things Go (original title: Der Lauf der Dinge) is a thirty-minute piece that presents a series of Rube Goldberg contraptions involving simple items like chairs, tires, balloons, bottles, and ropes, in which a single initial impetus leads to some effect that in turn causes another effect, and so on down the line. The sequence of events isn’t quite random; rather, the film progresses through demonstrating various types of reactions. We start with kinetic reactions: objects spinning, falling, rolling, and pushing other objects on down the line. …read on *downloaded content.Click on to read The way things go
Nike has always been associated with sports personalities and sporting success. The brand embodies super-performance – on the tennis court, the football field or on the golf greens….urges one to have a look at his/her body, to be an athlete, if not a player & as long as there are athletes, there will be Nike…absolutely brilliant campaign, i never get tired of watching this in many workshops…this simple idea with a monstrous execution evokes many memories, takes one to a trip down the nostalgic lane……Nike,for the street runner in you… LIFE’S A GAME, PLAY ON! ………………..what a fuckn bewitching track, laden with conspiracy of the world against one!
the campaign objective was to reinforce attitude - “I always knew it”
jyothsnay
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