Lay’s GUYDF Phase III – Launched the four finalist Co-Created flavours, a full fledged campaign was conceptualised by JWT Delhi.
Lay’s, through its “Give Us Your Dillicious Flavour’, a mother of all consumer engagement programmes in India (remember Lay’s received 1.3 million FLAVOR IDEAS in the first phase, not mere votes but flavour ideas from Indians), mobilised Indians to participate in an opportunity to Co-Create the flavor they like on Lay’s. Four Finalist flavours were launched.
This TVC does announce the four finalist flavours by Lay’s, but the story, as you can see, is woven around ‘Empowered Junta’ as Lay’s understands that the real power, these days, lies in the hands of Commoners who are cultivating a Point of View, who want their voice/opinions to be heard & counted …their overwhelming support, their biting/contemptuous remarks, their passion could create dramatic and unexpected swings in the fortunes…The Power of People can not be under-estimated. Lay’s, the Iconic brand, made Junta (Lay’s lovers, lovers of Potato chips in India) a part of this Co-Creation programme by urging them to TASTE the new four finalist flavours and CHAMPION their favourite flavour , CHOOSE N DECIDE the flavour that could stay on…..Lay’s captured the passion, the fear, the panic that people feel while saving their favourite flavour from vanishing….
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May 28, 2010 at 3:09 pm
ankur
I enjoyed both Hip Hop Honey Chilli & Cheesy Mexicana
and I admire how quickly Lay’s converted the flavour ideas into flavours, within 2 months or is it 3 months
May 31, 2010 at 8:53 am
jyothsnay
they are my favourite flavours too, Hip Hop Honey Chilli & Cheesy Mexicana
May 31, 2010 at 12:04 pm
Prasad
dint find these flavours too interesting .. One shud try different flavours of Hippo .. Simply awesome ..
May 31, 2010 at 1:01 pm
jyothsnay
Hi Prasad
did not find too interesting….that means interesting, to some extent
well, there is a mixed response for this set of co-created flavours from Lay’s. Hardcore Lay’s lovers tend to like its classic flavours like Magic Masala, American Style Cream and Onion more than these new ones.
n others like these new flavour concepts on Lay’s
I did try Hippo, sure the brand does come in some interesting western flavours, but I find Hippo too salty….a few pieces, one would be done
The salt content in Hippo is too brazen. taste preferences n flavour liking n salt intensity are quite subjective areas, n vary from person to person
having said that, I always find Lay’s chips great tasting ones with fabulous ‘chip experience’ and irresistible..you know you feel like having them more, and most do not meet this irresistibility factor!
June 13, 2010 at 1:01 pm
subash
i think the promotion is a really good idea but we need to be careful about the kind of products we promote esp foods .
with obesity levels rising, nad packaged food caontinaing more adn more harmful products we nee do to ensure that products like ships are not sold to minors else we will end up like the cigaarette case
June 22, 2010 at 9:28 am
Prasad
Hi jyothsnay, Its entirely depends on personal preferences .. Hippo comes across as a much healthier option compared to lays considering its baked and lays is fried …While the some flavours are international, Hippo also has few enticing Indian flavours like Indian Chatpatta and yoghurt mint chutney .. I am a health freak and anything fried to me is a disaster recipe.
January 21, 2011 at 1:43 pm
Lay’s Flavour World Cup before the ICC Cricket World Cup2011 « swirlsfromthebowlofchina
[...] Immediately after its hugely successful Consumer Engagement programme ‘Lay’s Give Us You…, Lay’s launched yet another unique programme ‘Lay’s Flavor World Cup’ to engage consumers in the forthcoming ICC Cricket World Cup 2011 season, hosted by India, Sri Lanka and Bangladesh. Lay’s brought Global/International Flavors from Cricket playing countries, which, along with Lay’s New India’s Magic Masala will compete for ‘Lay’s Flavour World Cup’ – Australia’s Herb ‘n’ Lime, South Africa’s Peri Peri Sauce, Sri Lanka’s Sweet Onion Sauce, England’s Grilled Cheese, West Indies’ Hot & Sweet Chilli and New India’s Magic Masala. [...]