It feels incredibly wonderful to co-create your own New flavor with your favorite brand of Potato chips. And you would definitely plunge into action if the brand is offering a compellingly irresistible proposition of ‘Create your own flavor : NEW ONE and Get Rich & Famous’ – Bag Rs 50 lacs and 1% of the total sales of the flavor that you co-created with your favourite brand! 

India’s leading & favourite bag of Potato chips is inviting everyone to create his/her own flavour, through a massive consumer engagement programme – ‘Give Us Your Dillicious Flavour’ {Inspired by Walkers’  ‘Do Us A Flavour’ in UK in 2008 – Walkers is from Frito Lay}.  Poised to be a mother-of-all consumer engagement promotion Programmes in India, this will be carried out in phases :

The first phase is all about to get everyone in India thinking about flavours, sending his/her New flavour ideas to Lay’s

NEW FLAVOR IDEAS {DO NOT PICK ONE OF THE FLAVORS SHOWED IN THE TV Commercial, or Lay’s current flavors }

and send them to Lay’s – SMS (at 98802 98802), Call (at 1800 209 8802), Submit at www.yourlaysflavour.com, Email entry@yourlaysflavour.com or write to Frito Lay or drop flavour idea (s) in the drop-boxes. Of course, everyone has to complete the slogan ‘Lay’s should make my flavour coz….”

In the second & third phases …..

So what are you waiting for….do not you want to be the one who co-created the next big flavour for Lay’s n also with the big bag ? visit  http://www.yourlaysflavour.com/

…dig out all your Food Memories / Favorite Food Moments….all those ‘life-filling experiences with

a strong link to Food’, which stand out in your memories…get inspired by your Food memories n create your flavour ideas or pull out  some whacky, never heard / seen / before flavour combinations or grab all those signature tastes n flavours, which your home town /state / region is famous for and share them with Lay’s…….

Guys & Gals….GIVE NEW FLAVOUR IDEAS. DO NOT PICK THE FLAVOURS SHOWN IN THE TV Commercial OR LAY’S CURRENT FLAVOURS IN THE MARKET 

right now! and keep them coming. This, indeed, will be fun, considering India‘s rich tapestry & unparalleled culture of  diverse tastes, flavours and culinary traditions / preferences.  

{JWT India – Creative Agency} 

www.yourlaysflavour.com, GUYDF

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